Clean Vegan Beauty Brand YADAH (CEO Kang Eun-mi) has successfully entered the Malaysian market in partnership with global K-beauty specialist PIXX Corporation.
YADAH excludes animal-derived ingredients and harmful substances, using only natural, eco-friendly ingredients, maintaining the philosophy of "skin-friendly cosmetics, wise use of cosmetics." This philosophy has gained increased attention with the rise of clean beauty and vegan trends, and the direction it has consistently adhered to since its launch is now creating a strong synergy.
PIXX Corporation implemented a differentiated strategy for YADAH's expansion into Malaysia. They opted for a direct placement strategy in major local distribution channels while maintaining the brand's identity. As a result, YADAH has successfully entered 70 SASA stores, 40 Aeon Wellness stores, and a total of 130 stores, including 20 exclusive PIXX stores in major department stores (Parkson, Sogo, Aeon) and large shopping malls.
PIXX is also actively targeting the online market. By entering major e-commerce platforms such as Shopee, Lazada, and TikTok, they have expanded touchpoints with local consumers. Additionally, through their own PIXX APP, they provide direct information to consumers and create a platform for sharing real-user reviews, which enhances brand credibility.
A representative from PIXX Corporation stated, "We are not just exporting products, but striving to convey the true value and identity of Korean brands to overseas consumers. Starting with Malaysia, we plan to introduce the excellence of K-beauty to other Southeast Asian countries such as Singapore and Vietnam."
Clean Vegan Beauty Brand YADAH (CEO Kang Eun-mi) has successfully entered the Malaysian market in partnership with global K-beauty specialist PIXX Corporation.
YADAH excludes animal-derived ingredients and harmful substances, using only natural, eco-friendly ingredients, maintaining the philosophy of "skin-friendly cosmetics, wise use of cosmetics." This philosophy has gained increased attention with the rise of clean beauty and vegan trends, and the direction it has consistently adhered to since its launch is now creating a strong synergy.
PIXX Corporation implemented a differentiated strategy for YADAH's expansion into Malaysia. They opted for a direct placement strategy in major local distribution channels while maintaining the brand's identity. As a result, YADAH has successfully entered 70 SASA stores, 40 Aeon Wellness stores, and a total of 130 stores, including 20 exclusive PIXX stores in major department stores (Parkson, Sogo, Aeon) and large shopping malls.
PIXX is also actively targeting the online market. By entering major e-commerce platforms such as Shopee, Lazada, and TikTok, they have expanded touchpoints with local consumers. Additionally, through their own PIXX APP, they provide direct information to consumers and create a platform for sharing real-user reviews, which enhances brand credibility.
A representative from PIXX Corporation stated, "We are not just exporting products, but striving to convey the true value and identity of Korean brands to overseas consumers. Starting with Malaysia, we plan to introduce the excellence of K-beauty to other Southeast Asian countries such as Singapore and Vietnam."