Beauty brand 'MIXSOON' (CEO Hwang Ju-up) has announced its expansion into major retail stores in Malaysia in partnership with branding agency PIXX Corporation.
PIXX Corporation is responsible for branding and helping Korean beauty and fashion brands enter global distribution channels across Asia and the United States, driving sales. The 'MIXSOON' brand has been introduced to major offline retail stores in Kuala Lumpur, including the Pavilion Shopping Mall, Sogo KL, and Genting.
A representative from MIXSOON stated, "We plan to enter key offline retail channels and online platforms in Malaysia as part of our efforts to raise awareness as an ingredient-focused beauty brand."
They continued, "We aim to introduce our products to even more consumers, expand our channels through Malaysia's online and offline distribution networks, and strengthen our brand awareness in the global market in 2023."
Launched in 2020, MIXSOON is a continuously growing brand that has gained attention for its 'ingredient-first' and 'clean beauty' approach. The brand advocates for 'ingredient-first' by excluding unnecessary ingredients and using only key ingredients, with its signature product, the Bean Essence, receiving significant attention in the market.
A representative from PIXX Corporation said, "Now is the perfect time for the Korean Wave to rise to its peak. PIXX Corporation will not stop at the traditional matching business but will strengthen its position through verified buyer and distributor matches, brand consulting, and expanding overseas distribution channels."
Beauty brand 'MIXSOON' (CEO Hwang Ju-up) has announced its expansion into major retail stores in Malaysia in partnership with branding agency PIXX Corporation.
PIXX Corporation is responsible for branding and helping Korean beauty and fashion brands enter global distribution channels across Asia and the United States, driving sales. The 'MIXSOON' brand has been introduced to major offline retail stores in Kuala Lumpur, including the Pavilion Shopping Mall, Sogo KL, and Genting.
A representative from MIXSOON stated, "We plan to enter key offline retail channels and online platforms in Malaysia as part of our efforts to raise awareness as an ingredient-focused beauty brand."
They continued, "We aim to introduce our products to even more consumers, expand our channels through Malaysia's online and offline distribution networks, and strengthen our brand awareness in the global market in 2023."
Launched in 2020, MIXSOON is a continuously growing brand that has gained attention for its 'ingredient-first' and 'clean beauty' approach. The brand advocates for 'ingredient-first' by excluding unnecessary ingredients and using only key ingredients, with its signature product, the Bean Essence, receiving significant attention in the market.
A representative from PIXX Corporation said, "Now is the perfect time for the Korean Wave to rise to its peak. PIXX Corporation will not stop at the traditional matching business but will strengthen its position through verified buyer and distributor matches, brand consulting, and expanding overseas distribution channels."